HARNESS THE POWER OF STORY TO CREATE AN AUTHENTIC, COMPELLING AND PROFITABLE MARKETING MESSAGE
in 6 weeks
SO YOU CAN ATTRACT RAVING, PAYING SUPER FANS!
(without the confusion, overwhelm, and overnight six-figure hype plaguing the internet these days)
If you’re a female entrepreneur or woman just starting out with her online business and wanting to attract more ideal clients, then you probably already know you need a clear and compelling message to be successful.
Problem is, there are about a thousand +1 other businesses a lot like yours in the world.
Raise your hand if…
- You spend ample time learning how to market your business but have no idea if what you’re learning is worth your time…let alone gonna work
- You’re burnt out when it comes to learning the ins & outs of optimizing your business systems…and it takes away time from attracting + building a fanbase and selling your services
- You’re confused on where to start or what to do next to grow a profitable, thriving business…that gets you seen, heard and loved by your ideal clients
The good news? If you’re anything like my current clients, you’re not only ambitious but you’re smart too (and those multiple degrees, certificates and seemingly endless open Chrome tabs prove it). Which means there is a better way to share your message with the world, you just don’t know it yet.
HERE’S WHAT YOU
MIGHT NOT KNOW ABOUT THE POWER OF A COMPELLING BRAND STORY
A message that you can easily and confidently communicate to your ideal audience helps you:
STANDOUT IN A SEA OF ONLINE SAMENESS
Today’s digital space is noisier than ever. Businesses are shouting for attention and consumers are dodging thousands of messages per day. To even stand a chance in this virtual space, you must have a story that makes a difference to your ideal client. You’ve got to have a story that stands out.
CREATE INSTANT RAPPORT & TRUST
Trust and attention are the two most sought after commodities of the 21st century. And since our human brains are wired to understand and learn through stories, sharing the right story sets the foundation for trustworthiness, connection and profitability. It also makes you human.
GROW AN ENGAGED COMMUNITY & EMAIL LIST
They don’t call it social media for nothing! Long gone are the days when email addresses were handed out like candy on Halloween or Facebook groups were joined just for the fun of it. Today, our clients allow only the best in their inboxes. Telling stories that make a difference means your emails and social posts never get overlooked again.
ATTRACT RAVING, PAYING SUPER FANS
Wanna build a successful business? Then you need loyal, can’t-get-enough-of-you, refers-you-to-everyone-they-know clients. You need clients that happily spend their hard-earned dollars with you because they know what they’re paying for is well worth it.
MAKE A DIFFERENCE IN THE WORLD
The world needs what you’ve got to share, now more than ever. The right brand message allows you to confidently and clearly communicate your passion to the people who need, want or desire it the most. That is so, so powerful.
EVEN THOUGH THE REASONS FOR CRAFTING A BRAND STORY ARE OBVIOUS, THE PATH TO CREATING ONE CAN BE DAUNTING AF.
USE MY STORY TO ATTRACT MORE DREAM CLIENTS? AWESOME!
But how the heck do I even do that?
Back when you started your business you made the commitment to make something of it (and yourself).
You diligently did your research, got certified, graduated or completed courses that gave you the expertise and knowledge to be in the top of your field. Late nights googling ‘how to start an online business’ and reading lifestyle turned business blogs were fueled by red wine and big dreams.
But even with the best intentions most new business owners can’t seem to gain the traction they know they deserve (and deeply desire).
HERE’S WHY MOST NEW BUSINESS OWNERS BURNOUT AND CALL IT QUITS:
Without a super clear, easy to understand brand message, most new business owners get overlooked by potential clients and eventually leave their business idea behind because they aren’t making any money.
They then fall victim to the “what’s wrong with me?” mind games and crippling self-doubt they experience as they rack their brains attempting to understand why they – being smart, savvy, educated and passionate women – just can’t seem to get ahead when it comes to this thing called business.
HERE’S WHY THIS IS ABSOLUTELY DEVASTATING.
The world needs more women in business for themselves. It needs your brilliance, your compassion and your unique way to make things better.
When you throw in the towel, we all lose.
Telling a captivating brand story, one that resonates with your ideal client on a deeper level, means your dreams become your day job. It means that no matter what your passion or purpose is in this lifetime, you’ve got a chance to make a difference in the lives of others.
The good news?
I’m here to tell you that crafting an authentic, compelling and profitable brand story is easier than it sounds.
Which means…
No matter what business you’re in or the level of success you’re out to achieve, a brand story can help YOU stand out above the online noise, get seen by the right people and help you make the impact (and money) you know you’re capable of!
That is, as long as you can avoid these all-too-common pitfalls plaguing most online entrepreneurs today.
The 5 Pitfalls Plaguing Most Online Entrepreneurs.
Pitfall 01
The feeling (or belief) that you don’t have any interesting stories to tell…
(or worse, you have nothing to say)
Every woman has a story to tell. And every woman’s story matters.
Don’t believe me? Think about your favorite female blogger or podcaster or business mentor or motivational speaker or sister or…you get the idea.
Each of these women’s stories has made a difference in your life. But what would happen if they believed that little voice that told them what they were sharing wasn’t that good? Or worthwhile? Or helpful?
The world would be a darker place, I can tell you that.
It’s time you realized that your story matters. And it might very well matter to a woman out there right now looking for a story similar to hers and so in need of whatever it is you are sharing.
Pitfall 02
“But I’m not a writer…”
(or worse, I hate writing!)
Maybe writing isn’t your forte. Or maybe you hold yourself back from sharing more because you’re worried about how it will come across when those words actually hit the paper.
I’m going to let you in on a little secret: you don’t need to be a writer (or even a good one) to share a powerful message.
You need to be a storyteller.
And the best news yet? You’re already one of those. WE ALL ARE!
You’ve been telling stories since you could talk. You’ve told stories to your best friends over happy hour, on the phone, on Facebook, on Instagram and to your boss.
You’re a natural storyteller because you’re human. And all humans tell stories.
So forget being a writer, focus on being a storyteller instead.
Pitfall 03
“Exaggerated sales strategies are not my style”
(or worse, sleazy sales courses are a dime a dozen these days)
Girl, I hear you! Isn’t it time we introduced those old-school internet salesmen to a new era of online marketing?
Stories aren’t just another selling strategy, they’re an opportunity to connect.
And that’s where the magic happens!
Stories sell on their own. They don’t need you to “fake it till you make it” or exaggerate your launch numbers just to look good online.
Sleaze-free sales is my specialty and it can be yours too, when you use story instead of slimy strategies to sell.
Pitfall 04
I’m scared to share my story publicly…
(or worse, I lack the confidence to really be SEEN)
I get that. In fact, I was the same way for years.
My fear of really getting the attention I wanted to take my business to a sustainable level was crippling.
And I did all the things to “figure it out.”
The courses, astrology readings, therapy sessions and masterminds were great but they weren’t the solution.
I was the solution.
I needed to get out of my own way and realize that the world needed what I had to say.
Not only that but life is short. So short. So why was I hiding?
Now it’s your turn. Time to get out of your own way and build the business I know you want to build – the business that aligns your purpose with a body of work that lights you up inside – and there’s no better time than this very moment.
Pitfall 05
But what if I upset someone?
(or worse, get negative comments or backlash from friends and/or strangers?)
Listen, negative comments happen. Your old high school lab buddy aggressively attacking your latest blog post might be upsetting. A complete stranger making negative remarks about your recent Instagram story can be disheartening.
But here’s the deal: your desire to please/’play nice’ or be the ‘good girl’ reduces your potential for impactful, female power. / reduces not only your potential for success, but the opportunity to be a positive & powerful feminine role model in a society driven by outdated, disempowering (gender) standards.
You might want to read that sentence again.
You can’t make everyone happy but that doesn’t mean you should make yourself miserable as well.
Your silence is a loss for the women (or men) who need you the most.
So while it’s easy to hide, in fear you’ll piss someone off, I dare you to play a new game: the game of showing up and sharing your truth even in the face of possible disagreement.
I'm about to drop a major #truthbomb
Story marketing is not for everyone.
For the people who are in business to better the world, who’ve got a burning passion for helping others and who truly know (in their heart of hearts) that success is their birthright – story will 100% work for them.
For everyone else – the get rich quick types let’s say – it won’t stick.
That’s because story works best for leaders out to make a difference in the world.
It’s for the DOERS.
So even if you’re encountering one (or many) of the pitfalls I outlined above, if you consider yourself a DOER that means story can work for you.
The key to mastering story is learning how to craft and share one worth telling in the first place.
And with your permission, that’s what I’d LOVE to show you how to do.
“Working with Stephanie was a complete game changer for me and my business. Prior to our work together, I was feeling a major disconnect between what I was saying and what my potential customers were hearing. Stephanie immediately dug into every aspect of my brand and offered explanations as to why this issue was happening. She helped me see how every aspect of my business was being perceived by potential customers and then she helped me revamp my entire strategy for speaking to and attracting ideal customers. I highly recommend working with Stephanie if you are wanting to create a brand that truly speaks for itself and to your ideal audience.”
— Nicole Jardim, The Period Girl: Certified Women’s Health Coach
Harness the power of story to create an authentic, compelling and profitable brand message so you can attract raving, paying super fans!
I’ve taken my signature story framework, the one I’ve used successfully with 1:1 clients, and channeled it into a step-by-step, do-it-with-me program that not only teaches you high level story strategy, but also helps you craft and execute that story as well, so you can catapult your business growth while avoiding common business mistakes when you’re just starting out.
Signature Story Course isn’t just another online course, think of it as your secret advantage/weapon for a winning business strategy.
You’ll learn why story is so successful and the components of an outstanding story that work when selling anything, whether online or off. You’ll also have access to an in-depth, step-by-step framework for crafting a captivating brand story and then the EXACT steps you need to take that story online, in your feeds and to be used across all your branded platforms.
The end result: A profitable, purpose-driven business and story-based marketing strategy that works for you.
Signature Story Course is
the ONLY program of its kind that….
Is built with you – a female entrepreneur – in mind
No six-figure hype or overnight success BS. No fluff-filled modules or content that doesn’t actually help you progress. This course has been designed for women who mean business.
Teaches you step-by-step story creation + brand positioning
The A to Z of a stand out story, you’ll learn everything I know about stories that sell without the sleaze or slimy sales strategies so many online business marketers use today.
Focuses on the Who, What, When, Where and WHY
A holistic approach to business building means learning not only the strategies but also setting a solid foundation for a profitable, purpose-drive brand from the start.
HERE’S HOW IT ALL BREAKS DOWN:
Module 1
Purpose-Driven Positioning
Anyone can start an online business. What makes you so different?
In module one, you’ll learn why purpose-driven brands go farther than businesses out to turn a quick buck. We’ll talk about your brand’s soul and how to align your greatest passion(s) with your purpose, so your business can become meaningful and profitable.
Here we’ll dive into your big WHY and learn how to position yourself so you can make meaning and money!
If you’ve been struggling to stand out or get seen, this module eases the overwhelm and gives you the confidence to own your message in a sea of businesses a lot like yours.
Module Highlights:
- Define your brand’s legacy and take the “Obit Test” to keep you on track with your ultimate business purpose
- Learn the difference between passion and brand activism (and why both are essential in this New Age of marketing)
- Discover your brand’s three key values so you’ll never question what you stand for again
- Create an irresistible BrandMantra, my proven method for crafting the one sentence that tells others why your business is the one they need to buy from
- Learn the difference between ‘building a business’ versus ‘building a brand legacy’ and how doing one (versus the other) guarantees long-term success
Module 2
The Psychology of Your Customer
In module two you’ll go beyond the basic customer avatar exercise and do a deep dive into the field of Consumer Psychology. I’ll walk you through the foundations of why consumer’s buy so you can better understand what your potential client is experiencing before they purchase.
Beyond simple demographics, you’ll also learn the advanced level psychodemographic criteria I use with private clients to get into the heads of their ideal customers.
Even if you know nothing about psychology and spending habits, this module will give you everything you need to become proficient in next-level marketing psychology.
Module Highlights:
- Join me for a detailed Consumer Psychology 101 masterclass where we’ll define the term ‘psychodemographics’ and you’ll be introduced to proven customer attraction methods rooted in psychological theory
- Go beyond simple client avatar exercises and learn my successful Empathy Map Strategy that will have you reading the minds of your ideal ‘dream’ clients
- Create compelling services or offers that attract like-minded potential clients and have you generating profits with ease
- Learn what your clients are really thinking with the Take Your Client to Lunch Survey (and no, you don’t really have to go out to lunch with them!)
Module 3
Crafting Your Core Story
You’ve defined your purpose and have a clear understanding of who you serve, now it’s time to develop your Core Story!
Here, you’ll learn the Signature Story Method™ and craft your own brand story. You’ll learn the science of why stories work, be introduced to the hero’s journey and start to formulate the WHO, WHAT, WHEN, WHERE and WHY of your unique message.
You’ll also learn the power of brand archetypes and why personas are so important for your marketing efforts.
Even if you don’t consider yourself a writer or fear you have nothing interesting to share, this module will break down core story components into manageable chunks so you’ll finally feel confident in sharing YOUR story with the world!
Module Highlights:
- Learn the easy-to-implement 3-part Story Arc Strategy to outline your brand story and reduce the overwhelm of staring at a blank page
- Clearly define your story’s Hero, Guide, and Villain so you can easily position your story to attract like-minded ideal clients
- Define your story’s ‘conflict’ and learn how to use your brand’s values to position your business as the go-to solution for your clients’ problems
- Download the Brand Story Roadmap for inspiration and guidance as you draft your message
- Use this same process for other brand stories, social media posts or to craft captivating nurture + email sequences (the options are endless!)
Module 4
How to Use Your Brand Story on Instagram, Your Website and Beyond!
You’ve got your brand story, now what?
In this module, we’ll learn how to use that story across your social feeds, on your website, in newsletters and even in visual branding.
It’s not enough to have a brand story, you gotta use it to be successful!
If you struggle with the idea of using a brand story to attract your ideal clients, then this module alone can save you time and headaches. Stop trying to ‘figure it out’ and learn how to implement your brand story in a way that works for your business needs.
Module Highlights:
- Join Tyler McCall, Instagram expert and strategist, as he shares his top strategies for using brand stories to build quality engagement, leads and turn followers into fans within Instagram
- Join Paige Major, brand photographer extraordinaire, as she discusses the role of brand stories in branded images and how she uses brand stories with clients to create captivating brand photos
- Join Laura Dinstell, purpose-driven website designer, as she discusses the role of stories in creating a website that creates authority, rapport and converts
- Learn the basics of my top-level training ‘Stories that Sell: How to Write Emails & Nurture Sequences that Convert’ and start writing emails that your subscribers actually want to open
Bonus Module
The Business Briefcase
Whether you’re just starting out or in the first few years of business, not knowing which systems, tools and platforms to use can waste hours of your time. That’s why I’ve compiled my top business resources, organized by your current business level, for you.
I’m pulling back the curtain and sharing my must-have business tools so you don’t make the same mistakes I did (and waste money!) as you start to scale.
No matter your business budget, I’ve got the right system or platform for you! My clients pay me a lot of money to review their systems and structures during Brand Audits but you’ll get my recommendations for free as part of the course.
Module Highlights:
- Learn which platforms to use no matter what your business budget
- Get an idea of which systems or services are better for scaling versus just starting out
- Confidence knowing the recommendations are personally vetted and trusted
- Access to the systems and structures I have used over the years to go from just getting by to a full-time business today
Take the Challenge!
Let me be clear…
Signature Story Course is the most comprehensive, in-depth, step-by-step brand story program for female business owners who are passionate and committed about creating and growing profitable, purpose-driven companies.
In the first 14 days of our time together, you’ll have access to the first two modules. Meaning, you’ll have the opportunity to flush and align your brand purpose and values, as well as completely validate your ideal client’s experience and buying habits.
If, in those first 14 days, you don’t feel confident or motivated in your ability to craft a captivating brand story moving forward, simply reach out to hello@brandpsychestrategies.com, show us you’ve put in the work and we’ll refund your investment.
What does ‘put in the work’ mean? It means you’ll need to watch all the videos, complete all the course worksheets and attend the live office hours for the first 14 days. We will request you share with us your completed coursework via email as we review your course progression through our membership site before refunding your money.
Here’s what you’re getting when you enroll today:
Signature Story Course: a six-week step-by-step, do-it-with-me brand story course for women business owners out to build profitable, purpose-driven brands. Includes four modules, two “work weeks” and 17 lessons full of videos, masterclasses and printable worksheets. Never question how to craft a compelling brand story ever again! (A $997 value)
Bonus #1: The Ultimate Brand Story E-Guide Bundle: Learn the 7 Persuasion Pillars that boost website sales & online authority and get started on your one-of-a-kind BrandMantra™ with these two newly edited e-guides. (A $79 value)
Bonus #2 – Weekly LIVE Office Hours + Private Community: Join me each week for live office hours in our Facebook group, where you get to ask me anything related to your business growth, the modules or lessons. Use these sessions to ask an expert, get feedback or receive advice on your story strategy and marketing questions. All office hours are recorded and added to your course Dashboard. (A $500 value)
Bonus #3 – Expert Interviews by Tyler McCall, Paige Major & Laura Dinstell: Learn top strategies for growing your Instagram, building your website or taking pictures that tell your story with these amazing interviews by leading experts in their respective fields. (A $750 value)
When you add it all up, that’s a total real-world value of $2,326
But when you enroll today, you’ll get access to everything for just:
PAY MONTHLY
PAY in Full
Pay In Full Bonus – Personalized Brand Story Review:
Want 1:1 feedback in the final week of the course? Pay in full and you’ll receive this extra bonus: my eyes on YOUR story! Submit your brand story in week six and I’ll offer real-time suggestions, feedback and a personalized next step action plan via recorded video. This is a great opportunity to get my expert feedback without having to pay a full hour’s consulting fee! (A $250 value)
“Working with Stephanie was the support I needed to understand myself as a business owner. Having her guidance allowed me to embrace all the elements that make me special in the female entrepreneur space. It is so important for women to have other women supporting them along the way. I truly felt it was a sisterhood.”
— Cindy Luquin, Hormone Specialist & Health Coach
FREQUENTLY ASKED QUESTIONS
What people asked before signing up for Signature Story Course
But what if I don’t have a brand story to tell? Or I have nothing interesting to share?
Oh girl, but you do! Many of my clients have come to me thinking the exact same thing but after spending just a few weeks with me, they quickly realize they have lots to say.
If you haven’t yet, go check out Pitfall 01 above for some inspiration. I’m a firm believer that everyone, and especially every woman, has a story that matters. It’s just coaching it out of you in a way that authentically communicates your purpose in this world that needs a little help.
How will I know a brand story will help make me successful?
I can’t guarantee your story will skyrocket you to success but I can show you big brands and everyday businesses using brand storytelling to connect, inspire and build profitable companies on every continent. Stories are at the heart of the human existence and by harnessing the power of a strong story, the odds will forever be in your favor.
Do I need to be a writer (or a good writer) to take this course?
Definitely not! (see the pitfall section above)
It doesn’t matter how well you write, it only matters that you trust in the power of story. I’ll teach you the rest!
I’m just starting my business, is this course a good fit for me?
Most definitely! When you’re just starting out, marketing might be the last thing on your mind. A fancy website, Instagram feed or reading every business blog under the sun often comes before setting a strong business foundation. But by setting that foundation through the process of creating a signature brand story, you increase your ability to attract like-minded clients sooner…which means you stay in business longer!
I’m one or two years into my business...
Yes! If you are spinning your wheels and just can’t seem to gain traction in your business, the Signature Story Course is for you. I don’t want you to give up on the big vision you have for yourself and your life, that’s why this course helps new and not-so-new businesses gain a better footing in their respective industries. No more flip-flopping your way through building your business. For once, you’ll gain solid footing and start building that foundation within six short weeks.
I’m looking to scale my business to the next level, is this course a good fit for me?
For sure! I use the Signature Story Method™ with clients who are ready to scale from five to six-figures with great success. While the way you are doing things might have worked when you were just starting out, crafting a stronger brand message as you up-level your business is a natural next step in your brand evolution.
Do I get access to the course all at once?
No. Upon enrollment you will have access to the Get Started Bundle. The course officially starts Monday, May 20th, 2019. Each week a new module will be open for access. There will be two “work weeks” that allow participants to catch up on material from previous weeks or to take a small break from the modules. These work weeks of June 3rd and June 24th.
Once the course is complete you will have lifelong access. You will also be able to move through the modules at your own pace or in whichever order you choose.
What happens after I enroll?
I hope you’ll do a happy dance with me! Every new enrollment email I receive gets a virtual high-five and happy dance, right here in my home office. On your side, you’ll receive a welcome email, instructions on accessing your member dashboard and next steps for where to start.
What if I’m not 100% satisfied?
I get it, sometimes a course just isn’t a good fit. That’s why there is a 14-day refund policy (outlined above). Complete all the module lessons, watch all the videos, join in the LIVE office hours and if you’re still not satisfied, email my support team to receive a full refund.
What exactly am I getting if I sign up today?
At the risk of sounding cheesy, you get the opportunity to not only take your business to a level of success you currently only dream of but you get a cheerleader along the way who 100% supports you in the process.
Not only that, you gain access to the step-by-step, do-it-with-me Signature Story Course (that’s 4 modules, 17 lessons and a whole binder full of worksheets and e-guides) which is made available to you for a lifetime. You also receive expert interviews with leading strategists in website design, social media growth and visual branding. You’ll receive any updates made to the course in the future alongside a positive, engaged community of female entrepreneurs just like yourself out to make the world a better place.
I've got more questions or need to speak to someone before enrolling. How do I contact you?
My team and I are available to answer questions between 9am-6pm PDT, Monday through Friday. Please allow up to 12 hours after receiving your request to respond, as we’re doing our best to answer all questions as quickly as possible. To reach us, please email hello@brandpsychestrategies.com
Signature Story Course is Perfect for You If:
You’re just starting out with your business building efforts and want to make sure you don’t make any massive mistakes those first few years by positioning yourself (and your services) in perfect alignment with your ideal clients’ needs and desires.
You’ve been back and forth in your business for a few years and have little to show for it other than frustration…and yet you aren’t willing to give up on your dream because you know (in your heart of hearts) you’re capable of big vision success.
You already spend endless hours searching Google for online marketing or business building advice. You listen to podcasts, subscribe to newsletters and bookmark websites and yet you still can’t quite figure out how to ‘crack the code’ for your version of success.
You’ve got the ambition and drive to build your business into a powerhouse brand (whatever that means for you) and know aligning purpose + profit will get you there.
You already KNOW you’re more than capable (as well as smart, savvy and passionate) yet you still feel stuck in the mud when it comes to marketing your business, making money and having more impact in your community.
You know you want to build a business aligned with purpose and want nothing to do with those sleazy sales strategies you see all over the internet these days. You know there must be a better way to get the word out, you just haven’t found it until now.
If you’re nodding your head saying, “Oh, YASSS!” to three or more of the above, then you and I need to hang out.
Here’s what you’re getting when you enroll today:
Signature Story Course: a six-week step-by-step, do-it-with-me brand story course for women business owners out to build profitable, purpose-driven brands. Includes four modules, two “work weeks” and 17 lessons full of videos, masterclasses and printable worksheets. Never question how to craft a compelling brand story ever again! (A $997 value)
Bonus #1: The Ultimate Brand Story E-Guide Bundle: Learn the 7 Persuasion Pillars that boost website sales & online authority and get started on your one-of-a-kind BrandMantra™ with these two newly edited e-guides. (A $79 value)
Bonus #2 – Weekly LIVE Office Hours + Private Community: Join me each week for live office hours in our Facebook group, where you get to ask me anything related to your business growth, the modules or lessons. Use these sessions to ask an expert, get feedback or receive advice on your story strategy and marketing questions. All office hours are recorded and added to your course Dashboard. (A $500 value)
Bonus #3 – Expert Interviews by Tyler McCall, Paige Major & Laura Dinstell: Learn top strategies for growing your Instagram, building your website or taking pictures that tell your story with these amazing interviews by leading experts in their respective fields. (A $750 value)
When you add it all up, that’s a total real-world value of $2,326
But when you enroll today, you’ll get access to everything for just:
PAY MONTHLY
PAY in Full
Pay In Full Bonus – Personalized Brand Story Review:
Want 1:1 feedback in the final week of the course? Pay in full and you’ll receive this extra bonus: my eyes on YOUR story! Submit your brand story in week six and I’ll offer real-time suggestions, feedback and a personalized next step action plan via recorded video. This is a great opportunity to get my expert feedback without having to pay a full hour’s consulting fee! (A $250 value)
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